The energy behind Now United seems new and interesting. How did everything come together?
I have wanted to create a new Pop Music project for some time. However, I wanted to do something new and exciting, never seen before. I wanted it to be a celebration of singing and dancing and on a global scale. I want to create a music group where the fans are as important as the group itself, fully engaged and connected to every aspect of what happens.
The music is going to be incredible. Songs and sounds that are truly world class, created by some of the world’s most brilliant, songwriters and producers. Also with the dancing, we will be using the greatest choreographers in the world today. The people working with Now United are phenomenal individuals. Every single member of the group will learn from the very very best. We are hoping to inspire our audience and everyone will want to be a part of Now United and it is this interactive and immersive experience that the fans will share that makes this group so unique and compelling.
What made you add India as a country to look for members for Now United? How do you think Indians have evolved in terms of singing and dancing?
India was one of the first countries I thought of while planning this project. India has such an incredible history and music and dance is a very important part of your culture, I want Now United to have that same spirit and passion. In India you have mastered music and dance, you produce more musicals than any country in the world and that is the skills I want in Now United. My expectation from the Indian candidates is that they will understand the celebration of music and dance of Now United better than any other country.
I love India. The history, the spiritual diversity, the love of the arts and the commitment to excellence. It is a beautiful country and that same beauty is in the people and the things they love, from art to music to fashion. Some of the most beautiful people in the world come from India.
India’s culture made you choose talent from here, but what are your specific requirements from the Indian talent?
I will be looking for the spiritual power that India is so renown for. The commitment and devotion that is so important to achieve the best results. They need to be a triple threat, singing, dancing and acting. Of course! they will have charisma, good looks and a passion for performance. They need to have a real desire to share all their talent with the rest of the world. I can’t wait to see the final selection and visit India myself to choose that special person.
With so many people from different cultures coming together, creative differences are bound to happen. Isn’t it?
The joy of Now United is the bringing together of all these different cultures. I want to combine all these creative individuals into one powerful, dynamic and inspirational group, the power comes from the diversity.
Are you particularly fond of any Indian artist?
I love many different Indian artists and musicians. AR Rahman has accomplished so much around the world and Ravi Shankar is a legend. However, Asha Bhosle is someone that defines the voice of India to me.I love the emotion and passion in Indian music. I also appreciate the melodic complexity, it is unique and inspiring and there is nothing quite like it anywhere else in the world.
While a lot of Indian actors are working in Hollywood, Indian music seems to find less space in the west. Do you agree?
I think this is simply because for the most part, each country creates entertainment for their own population, so the casting and music is very much geared to the domestic taste. However, there are exceptions to this and once again I would like to think that Now United might create more interest in music and cultures from all over the world.
Do you have any plans of collaborating with Indian television for a show anytime soon?
I have been contemplating bringing David Beckham to India to maybe film something. I have been telling him what a remarkable country it is.